The Human Layer of AI
Simulate your customers, your hardest-to-reach audiences as Synthetic Individuals
who think, remember, and respond like real people
Describe who you want to talk to...
Your audience, on demand.
From hard-to-reach Executives and Specialists to millions of everyday Consumers — ready in minutes.
One sentence. Any audience.
Describe your target audiences. iMario generates a diverse, realistic synthetic groups with distinct personalities, expertise, and communication styles in minutes.
One Linkedin URL. An exact person.
Paste any LinkedIn profile URL. iMario builds a synthetic individual grounded in their real career arc, domain knowledge, preferences, and communication patterns.
One assessment. A synthetic you.
Complete a 8-min personality assessment. iMario turns your responses into a synthetic twin ready to handle requests and get work done on your behalf.
Beyond roleplay,
Simulating real people.
Stable identity, bounded expertise, adaptive reasoning, and a human-like memory system. Not characters that drift after a few turns, but cognitive models grounded in real human traits.
Deep Identity
Each identity reflects the real-world cognitive complexity of how they think, react, and express.
I'd pay more for eco-friendly brands. It's important to me.
Expert Reflection
Every response is analyzed by built-in experts for hidden motivations, and what was left unsaid.
Knowledge Boundaries
Clear boundaries prevent over-response. They only speak from what they truly know.
Agent Skills
Equip individuals with executable skills, set proficiency, and let them work for you.
Human-like Memory
3-layer memory with Ebbinghaus forgetting curves across sessions.
Put synthetic individuals to work
Market & Audience Research
“What does this market actually think?”
Map audience segments, uncover unmet needs, and understand buying motivations before you build.
Concept & Product Validation
“Will they want this before we build it?”
Test your concept, messaging, and pricing with the right audience before committing.
Sales Outreach & Content Testing
“Will this email land?”
Get scores, objections, and rewrites before your message reaches the key decision-maker.
Customer Experience & Journey Design
“Where does the experience break?”
Simulate onboarding and end-to-end journeys to find friction before real users do.
Sales & Service Enablement
“How to improve sales and service effectiveness?”
Rehearse against synthetic customers with real reactions until your team is ready.
Any scenario, in one canvas
Build your task pipeline by dragging and connecting.
Three steps cover every scenario. Drag content, connect audiences, and configure outputs on a canvas.
- 01Define your brief - a discussion guide, a landing page, an email/post draft, or any content you want tested.
- 02Assign your audience - pick from your existing synthetic assets or generate new ones for any segment.
- 03Get your insight - every task runs in parallel; insights, feedback, and analysis come back automatically.
Get started with iMario
Describe who you need. iMario generates synthetic individuals in minutes.
Drag and connect nodes on a canvas to define what you want to do.
Hit run and iMario will handle the work to deliver results and reports in minutes.
Your questions,
answered.
Reach out to our sales team for guidance on how to integrate iMario into your workflow.
In controlled benchmarks, our synthetic individuals achieve 90%+ behavioral parity with real human participants. Their responses match real-world distributions across attitudes, preferences, and decision patterns. They consistently surface the same directional insights real research would, at a fraction of the time. The best way to build confidence is to run your first task where you already have real data and compare.