iMarioiMario

Simple, transparent pricing

Subscribe for regular research, or buy credits when you need them.

Free
$0/ month

Try AI research for free

300 one-time credits
Create up to 10 virtual users/month
1 workspace
1 Knowledge Base (1 file)
Basic report
Starter
$50/ month

For regular research projects

1,000 credits per month
1,000 virtual users/month
3 workspaces
5 Knowledge Bases (20 files each)
Advanced report + PDF export
Share reports (5 links)
Pro
$130/ month

Scale across your team

4,000 credits per month
Unlimited virtual users
Unlimited workspaces
10 Knowledge Bases (unlimited files)
Full analysis & deep insights
Unlimited report sharing
API access

Enterprise

Custom credits, SSO, priority support

Or buy credits as needed

No subscription needed · no auto-renewal

First purchase unlocks:200 virtual users/mo3 Knowledge BasesPDF export3 share links

Credit Costs

Credit usage may vary based on task complexity and model selection;
Credits are only charged when an operation completes successfully.

  • 20 credits per virtual user created
  • 30 credits per interview respondent (up to 10 questions)
  • +10 credits per additional 5 questions in interview
  • 1 credit per direct chat message
  • 3 credits per quick test respondent

Need help choosing a plan? Talk to Sales

Reach anyone. Practice anything.

iMario simulates real-world individuals with authentic depth who think, remember, and respond like real people.